A brand style was developed that exudes solidity and stability, two things every customer looks for in a construction company. To achieve this, we chose green and gold as our primary colors, and the result is a website that resonates with users’ emotions and encourages them to stay longer, and ultimately convert.
We've also added a calculator and quiz to the site to increase user engagement. This helps the company gather information from visitors in a non-intrusive manner and get a better understanding of their customers' needs. By doing so, the company will improve its conversion rate and retain customers more efficiently.