We made an emphasis on the therapist personality, so that website users feel more connection to the therapist, which causes more trust.
We created a corporate style based on the already prepared photo session.
We made an automated distribution of materials after purchase from the website, to keep in touch with the client and encourage them to return. Also we connected an online payment system. It simplifies the purchase for the client, which increases sales conversion rate, in simple words - it makes more money.